"Bringing Back the Art of Barbering"


Antonio (Tony) Small, Master Barber/Owner, is an accomplished professional who is dedicated to bringing back the art of barbering for his discerning male clients. Tony continues to train extensively to deliver outstanding results for his clients.  He is a master of each unique style, including superior fades, military cuts, the latest trend cuts, the classic flat top, and more. Antonio will be available at both the Gentz Barbershop-River Falls and Ellsworth Locations! 

A Little Gentz History

​​Owner, Antonio Small, feels passionate about bringing back the art of Barbering to the River Falls and surrounding communities. Antonio picked up his first pair of clippers at 13 years old and would cut for his family, friends and neighbors. His love of barbering developed at this young age. As life would have it, the two drifted apart and he went to school and became an electrician. After many years in the industry, he realized his job was not fulfilling. Antonio moved from his hometown of Madison, WI to River Falls where he now resides with his wife, Tina Small and their three beautiful children. Antonio became reacquainted with his love of barbering and went back to school. With Tina by his side, encouraging him and supporting his love for barbering every step of the way, he graduated school and gained experience at a few area haircutting chains. Through that experience, Antonio felt that barbering needed to make a shift back to when getting a haircut by a neighborhood barber was a memorable, uplifting and positive experience. Where barbering meant treating the client like family and spending time networking and socializing with other gentlemen. With this belief and using a spinoff on the word gentlemen, Antonio trademarked the name Gentz. This is how Gentz Barbershop came to be, from a dream to a reality. Antonio believes in connecting with people beyond the barber chair. Gentz is a barbershop that all men can call their own and get their grooming needs met. Antonio is experienced in cutting all types of hair and knowledgeable in all the latest trends and classic styles. Antonio is now bringing that same belief, passion and dedication to his own barbershop here in River Falls.  Antonio believes that it's more than a haircut, it's an art, a masterpiece. Antonio is bringing back the Art of Barbering to help his upscale male clients look and feel their best.   

Gentz Barbershop-River Falls opened its doors on February 15, 2016.  We offer world-class cuts and shaves. We're known for our old-school barber shop vibe along with our classic shave, cut & styling. Every haircut and classic shave is executed with precision and style.  Enjoy your services while relaxing to your favorite timeless tunes or enjoying a competitive game of foosball.  Stop in, hang out, enjoy the company and leave looking and feeling your best.

Gentz Barbershop-Ellsworth is our second location that opened up on June 23, 2020. We are excited to offer Ellsworth area residents and new clients our Gentz Barbershop Services!

To get a spot in either Kaitlin, Brendon or Antonio's chair, click on the "Book Now" tab above. Be sure to change your location to River Falls or Ellsworth! Reserve your spot today!


Exciting News for Gentz Barbershop! Beginning June 23rd, 2020, we are expanding to a second location in Ellsworth, WI! We are grateful and excited for this opportunity! The new location will be for Ellsworth area and new clients ONLY at this time! Thank you to both the River Falls and Ellsworth community for your support!

Kaitlin, Barber, is from Baldwin, WI and lives in Roberts, WI with her husband and son. She went to beauty school at CVTC in Eau Claire, WI and graduated school knowing that she wanted to specialize in Men's haircuts. Kaitlin made that dream come true and has been a successful barber for the past 3 years. She joined the Gentz Barbershop-River Falls team in January 2017!

Brendon, Barber, is from River Falls, WI and was previously an Apprentice with Gentz Barbershop-River Falls. He decided to pursue his barbering career in a quicker timeframe by attending and recently graduating from Hastings Beauty School with a focus in barbering. He has a drive and perseverance that is second to none! We are excited to Welcome Brendon back on-board the Gentz Barbershop-River Falls team this July, 2020! 

Meet The Gentz Barbershop Barber Team


Gentz Barbershop